Marketing Articles

Postcard Marketing: A Low Tech Approach
Search engine marketing, pay-per-click advertising and directory listings aren't the only way to market your online business these days. Postcards have proven to be an easy-to-use, inexpensive and time-tested approach to marketing your online business.

Introduction to Pay Per Click Marketing
Pay Per Click (PPC) is a marketing term that describes a website's paid request for increased visibility from search engines. The website purchases visibility in the form of ads that are prominently displayed when searchers enter in keywords the advertiser has chosen.

How To Write A Good Meta Description
The meta description is a special tag placed within the source code of your webpages. It's used by search engines and directories to help understand what your page is about. Sometimes. they're also used as your "snippet" on the search engine results page.

Build Traffic With StumbleUpon
StumbleUpon is a social media marketing website, with over 4 million users discovering new sites, videos, photos and more. Joining the community is simple: just download and install the StumbleUpon toolbar (*) and register on the website.

Four Ways Your Website Helps Automate and Expand Your Business
Every day, over 48.3 million searches are conducted online by people looking for local service providers.  How many potential customers are you missing by not having a web presence?  Having a website today is not only "hip," it's mandatory.

The Marketing Equation
Most business owners typically focus on either one or two aspects of their business: total revenue or net profit. The common mindset is increase one, and you’ll increase the other.

Social Media Marketing
Social media marketing uses the sound techniques of Internet marketing and the proven power behind word-of-mouth advertising to create instant buzz for a company's products, services and brand.

Pay Per Click vs. Search Engine Optimization
There are few websites online today that don't crave more attention from search engines, more views and purchases from customers, and more inbound links from other sites. However, getting to the point of online rock stardom takes more than simply wishing your way to the top.

Online Marketing
Successful online marketing is challenging. There are hundreds, if not thousands, of websites, e-books, real books and newsletters vying to get you to part with your hard earned money and teach you how to market online.

Get A Website
Your business doesn't have a website? Did you know the number of Americans online is predicted to double over the next 5 years? And half of all Internet users buy something online, at least once per year, based on their online experience?

Build Links To Drive Traffic
You've built your website and have tested some of the basic concepts found in Online Marketing. Let's focus on a specific strategy to get more traffic to your website: link building.

Website Landing Page Checklist
Many marketers pre-sell very well, painting pictures of product (or service) benefits in their prospect's mind. But they fall flat on the landing page. Use this checklist when designing yours.

Search Engine Optimization - Getting Started
In our previous articles, we covered the basics to get started ("Online Marketing" and "Build Links To Drive Traffic") with your online marketing. Now that your website is up and running, your next step is preparing for Search Engine Optimization (SEO).

Search Engine List
Use this list to submit your website to the top search engines and directories.

Starting an Affiliate Program?
Here are the steps I take and the questions I answer when setting up and managing an affiliate program.